The assertive communication: a current need of the learning process

Abstract

The fundamental purpose of this article is to characterize the assertiveness as a component of the communicative competence. The study of the communicative process is a current need, since from the quality of the communication depends to a great extent the student’s formation. The learning process in the university context requires an assertive communicative process. In this paper the assertiveness is defined as a communicative skill and is valued the importance of an assertive behavior through its positive impact in the learning process.