Artistic mediation in the promotion of visual arts with heritage values among university students

Abstract

Art is a generator of reflection; it is a subjective and significant construction because it is a product of human action. Artistic mediation is of great importance in universities, allowing for interaction between students and visual heritage. The objective of this article is to present a diagnosis of the process of appreciation of university cultural heritage among students of the Sociocultural Management for Development program at the University of Pinar del Río "Hermanos Saíz Montes de Oca." The research used a dialectical-materialist method as its general approach. This, along with theoretical methods such as historical-logical analysis and empirical methods such as documentary analysis, along with participant observation, interviews, and surveys, played a key role and allowed for the determination of indicators that characterize the object. The results related the object's background in its relationship with its context and were used to diagnose the current state of cultural heritage appreciation in the selected program, identifying the barriers that limit the understanding of the visual arts with heritage values, as well as the main regularities. The main conclusions focused on the need for transformation, both theoretically and practically, of the current model, as well as the conception of a participatory approach based on dialogue that allows cultural institutions to connect with universities, raising ethical and competitive levels in the face of the problems posed, with decision-making power over available resources and the evaluation of results.