Bolivar and Marti: emancipatory voices from a look comunicacionalpara a Latin American identity culture

Abstract

At present, mass media is one of the ways for getting the construction of the collective imaginary of wor ld’s countries, taking into account some negative consequences as the alienation and the acquisition of some anti values. In Latin America, particularly in Venezuela , an effort has been made to have some mass media for attending the social necessities of the communities. So, t his article has the following purpose: making a historic and social approximation of the Latin American identity for improving the communicational ethic and the sensibility of our history, taking as referent the Bolivar’s and Marti’s thoughts specifically from two newspapers: Correo del Orinoco (1818) and Patria (1892) . Therefore, the communication and the education are two of the essential categories for improving the Latin American culture identity which makes a new communicational e thic. Finally, in this arti cle, a pedagogical experience is presented which consists in a radio program en titled Voces de Nuestra América: Cultura Identitaria Latinoamericana , from the Cátedra Bolívar - Martí of the Venezuelan Bolivarian University. It was c reated for getting an audiovisual space that improves the identity values from the big land.